In today’s world of marketing, everyone must have a functioning and visually pleasing website to be seen above their competitors. The real question is, where do you start? Everyone has an opinion on what should be the focus of a strong web presence; Design, Content or Search Engine Optimization (SEO). While all three are absolutely essential and must work together to provide the deserved exposure, if you ask me, visual design is the jumping point. You can have fantastic content with the best SEO practices in place to be found, but if a company lacks a professional branding style, it may not be taken seriously by the consumer. Branding your business should be one of the first steps in this process.
Branding Your Business Starts With The Logo
The name of the game is brand recognition and first impressions. For any print or web advertising, a logo can arguably be the strongest marketing tool available. If I were to ask you what first comes to mind when you think of Starbucks, Coca-Cola or McDonalds, you’d probably think of their logo. This kind of heavy branding is what gets a company to stick in the customer’s mind, especially when seen across various platforms. Our society is moving to a very fast paced and visual way of thinking, and while I’d love to say a company name will be remembered, the logo will always win out.
How does a logo tie into web design? It’s what the entire look is based on! The first step I take in designing a new presence (or even revamping and redesigning) is choosing an overall stylistic direction for the website based on the color scheme and feel of the company’s logo. This simple graphic dictates not only what you do, but how you do it. A fun and playful logo says a company is approachable and down to earth, while a cleaner and more professional style sets the tone for a solid brand you can depend on.
Some important things to consider when designing a logo
- What is your style? Professional and corporate, fun and funky, traditional, modern, minimalist? Setting a definite direction will help all the pieces fall together.
- Choose a color scheme. Black and white logos might be great for print materials, but choosing a color scheme and having a separate B&W version will open up many more avenues, and will help the web designer in pulling the look together.
- Avoid Imitation. Too often do I hear, “Make it look like this.” – We’ve all seen stunning designs we’d love to use as inspiration, but the biggest mistake that can be made is a logo that lacks originality. No one remembers a copy!
A strong, memorable and professionally designed logo starts the ball rolling towards a trusted and talked about website. When it comes to branding your business, a great logo design will go far towards your web marketing when partnered with effective content and SEO. Contact Graphic Memory today, we’d be happy to help you design a logo or website that works for you!