Sustained Marketing In A Tough Industry – SEO Marketing
The Law Offices of John W Lee, PC have been a long-term client for all their website design, management, SEO and social media marketing since 2005. The law firm budgets most of its advertising towards the Internet. Our combined effort has allowed the firm to recently open a fifth Hampton Roads office location in Norfolk, VA as of JAN 2019.
Attorney website marketing is extremely competitive being among the top 5 industries for online advertising revenues. Our industry approved marketing methods ensure our clients remain relevant in staying at the top of their specific practice’s results in the search engines.
An Effective LinkedIn Marketing Model
Since 2005, Graphic Memory has managed Industrial Maintenance Solutions (IMS) and their contracting company Creative Maintenance Solutions (CMS) websites and social media marketing. IMS is an authorized distributor of Belzona industrial repair polymer products.
We have developed an easy-to-follow posting program working with Belzona’s marketing department for article and video materials and this distributor’s sales force. Simply by sharing the daily posts from their company LinkedIn newsfeed page to their connections once or twice a week has shown a marked increase in contact for them.
Being an entity that is “not needed until they’re needed”, the postings have created a top-of-mind” mentality to contact when an industrial emergency has arisen. The postings have been visually creative and relevant on numerous occasions generating a measurable sales increase where the distributors have retained this as part of their overall marketing strategy.
Keeping You In Mind… Facebook Marketing
As part of our overall marketing for The Law Offices of John W Lee, PC, we have implemented Facebook retargeting ads for the past several months in 2019.
This fairly economical and common means of marketing consists of creative a graphical ad to display in an individuals Facebook newsfeed and sidebars for one week after visiting a web page in the law firm’s website.
The firm has retained this as part of its overall marketing strategy due to the measurable response from this form marketing.