LinkedIn Case Study - A Unique Proven Effective Marketing Model
Since 2005, Graphic Memory has managed Industrial Maintenance Solutions (IMS) and their contracting company Creative Maintenance Solutions (CMS) websites and social media marketing. IMS is an authorized distributor of Belzona industrial repair polymer products. In 2017 their Louisiana distributor, Belzona of Baton Rouge, also came on board.
We have developed an easy-to-follow posting program working with Belzona’s marketing department for article and video materials and this distributor’s sales force. Simply by sharing the daily posts from their company LinkedIn newsfeed page to their connections once or twice a week has shown a marked increase in contact for them.
However, this marketing is successful mainly because of the wealth of marketing materials we are able to obtain from Belzona marketing division. We've taken it and developed some creative and effective ways of disseminating it for their individual distributors.
Graphic Memory developed individual libraries of over 1200 Belzona® distributor branded templates displaying a wide range of case studies and supplied distributor specific before & after, single product, holiday and event posts we perform daily to their company LinkedIn post feed. We also have a library of over 150+ Belzona product demonstration videos as a resource.
Being an entity that is “not needed until they’re needed”, the postings have created a top-of-mind” mentality to contact when an industrial emergency has arisen. The postings have been relevant on numerous occasions to their LinkedIn audience. In turn generating a measurable response where these distributors continue to retain this as part of their overall marketing strategy.
Belzona Before-After Template Post Image