Keeping Web Design Current – Part 2

In keeping with the theme of keeping web design current - and at the risk of sounding redundant - I’m going to piggyback off a post I made a couple months ago on keeping your web design fresh. I think this is a topic that is so important, yet often overlooked so please excuse me while I harp on it!

There are many valid and understandable reasons for letting a look go stale: lack of time, lack of resources (financial or personnel), or simply not realizing the benefit. When it comes to any business, namely small businesses, it’s hard to see the value in an overhaul of an existing website. If it ain’t broke, don’t fix it, right? Sometimes just because it’s still functioning doesn’t mean it’s living up to its full potential.

I’ve already talked extensively on why I feel it’s important, but seeing is believing.

Hard to believe these dated designs were just 5-6 years ago, isn’t it? At the time of their development, they were cutting edge. It’s a testament to how fast things change in this digital age.

Keeping Web Design Current - Graphic Memory

Let’s dive a little further into the details of keeping web design current using Graphic Memory as an example. Our most recent facelift is a perfect example of basic function vs. full potential. All things considered, our 2013 website had no issues. The layout was clean and the display professional. It served as a portfolio of previous work with plenty of information on services. From a basic functional standpoint, we had everything we needed, but the internet world was changing.

With SEO (Search Engine Optimization) algorithm updates, the need for mobile friendly displays, and the ever growing popularity of social media, we needed to move into a streamlined platform more suited to a dynamic era of web design. The fact that you’re reading this blog shows the benefit of our changes! We’re focusing on a full social media integration with our real time Facebook and Twitter feeds, and the entire layout is designed for the best performance on devices ranging from phones to 34” desktop monitors. We haven’t changed our message or services, but we’re changing how it’s presented to tap into a constantly evolving market.

The fact of the matter is, the internet is still relatively new and we’re all still figuring out the best methods to make the most of what we have. The best game plan for a company or individual, whether you’re in need of a new presence or you’d been online for 15 years, is to stay informed and roll with the punches. Don’t be afraid to change and evolve, or you’ll be left in the dust. Keeping web design current is important.
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Craving more ghosts of websites past? These 17 Abandoned Websites That Still Work are sure to give you a laugh and a glimpse into the time capsule of internet design.

Maybelline Cosmetics – 2014, 2011, and 2008. Click on any image to enlarge.

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Starbucks – 2014, 2013, and 2009. Click on any image to enlarge.

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Graphic Memory – 2014, 2013, 2009. Click on any image to enlarge.
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