Evergreen Workshop is a full service orchestral string instrument sales, repair and restoration shop serving the Virginia Peninsula. It was setup originally as mainly an e-commerce site with a shopping cart catalog consisting of thousands of string instruments and accessories for purchase online.
The original foundation of this website was designed and published through another entity and Evergreen’s marketing manager. Graphic Memory was called in 2017 to originally work with the website’s WooCommerce e-commerce platform customizing their string instrument rental process. It was built as a purely online catalog sales presentation with the homepage being solely product listing based.
However, it wasn’t setup for presenting their local brick-and-mortar presence here locally in Newport News. After consulting with the owner on the best means of accomplishing without taking away from the e-commerce investment and varying cost scenarios, we redesigned the homepage and several internal web pages to offer an effective mix of e-commerce and local services.
Homepage feature lead-ins and header feature buttons linked to specific service-related web pages were implemented. The website did not index at all for any service such as “violin repair” or “violin lessons”. The work performed served as a foundation means of satisfying search engine indexing criteria.
Start Date: 2019-04-12
End Date: 2019-08-28