A History of Effective Website SEO Marketing

Graphic Memory services hundreds of business, non-profit, e-commerce and government websites in the Hampton Roads, Virginia region and across the US. The website presence for some of our clients is dependent almost solely on their effectiveness to be found online to survive.

Search Engine Optimization (SEO) is really a common sense approach to applying a multitude of approved methods that all culminate on first page indexing for a wide range of related keyword phrases related to your products or services.

The whole process involves both finite and continually-applied  tasks towards this goal - and it takes time.  Perform a search for businesses related to yours. If you find the first three pages saturated with your competitors, and your not showing in there as well, then you can assume you are in a pretty competitive industry in your service area.

The subjects below constitute the main tasks performed towards obtaining first page organic listings in Google:

Advanced SEO Best Practices

We have prioritized and implemented critical and peripheral SEO requirements outlined by Google as a factor towards organic search optimization. Many SEO tasks are finite in nature as far as setting them up once and moving on.

These include applying critical tasks such as ensuring the site has strong page titling and meta information, schema/JSON markup scripting, image titling and alt tagging, optimizing of page load speeds, setting up CDN's and other foundation SEO tasks.

Content Development

Content is still king when it comes to Internet marketing.  Service or product subject-specific web pages and case study blog articles are critical applications to a website.

Graphic Memory has a multi-faceted approach to getting great content applied to your website through our team of vetted article writers - many with subject specific industrial knowledge.

Internal Page Content - Nobody wants to have to read your web page except Google. Your website's primary linked internal web pages should be serve as to-the-point text and graphical information to generate a response. However, there also needs to be enough "meat" to your content for Google to be able to determine its subject matter for effective indexing.

Graphic Memory has the experience to balance both. All content development is conducted with SEO as top-of-mind while being conscious of Google's word minimums per page.

We concentrate adding additional detailed content through the development of blog articles that serve as great informational subject-related material for the visitor and written towards gaining optimal search results with the major search engines.

Blog Article Development - Case study blog articles are ideal where geographical references in conjunction with applying a problem-solution description scenario are presented. These article are guaranteed to include primary keyword phrases and add to your natural content indexing over time.

Google My Business Listing

A critically important marketing factor.  We optimize our client's GMB listings to be found for a wide range of searches for their products and services within their service area.

Linking Strategies

Business Directories - A campaign of gaining numerous consistent business directory listings or citations with a link back to your website across the Internet.  An important part of this is maintaining or updating your business' name, address and phone (NAP) formatting to be as consistent as possible across all of them. Business directories include everything from primary well-known Google & Bing My Business, Yahoo Business Directory, Angie'sList, Yelp, Manta, Houzz to industry specific to local and general obscure.

Link Building Statistics

  1. Over 1,000 words: The average length of long form content that receives more shares and links than shorter form content. (Buzzsumo/Moz)
  2. 41 percent of large companies consider link building as the most difficult SEO tactic. (Ascend2/Conductor)

Guest Posting - A popular and very effective SEO strategy that obtains links back to your website from high domain authority (DA) ranked blog and other websites.

Reputation Management

88% of consumers trust online reviews as much as they trust personal recommendations. This means visitors to your site are definitely looking at what others are saying about you and we feel is absolutely a critical factor to be paid attention to in 2020.  Let's be real - this is important to you, as well.

Ensuring that your positive reviews overwhelmingly outnumber the negative is key.   No one is going to hold one negative review against you when most others being read are the opposite.

You want to encourage your customers to generate positive reviews for you in Google My Business.  However, it isn't always easy to get us to take the time to give a positive review when things go right or as they're supposed to.  You can bet we sure as hell are motivated to when it doesn't.

But, we also know that none of us are perfect.  When a negative review is caught - and another key is catching it - ensuring to answer and resolve it is also now critical.  A non-response is equated to non-caring in today's society - even when in reality you are just ignorant to it.

There are some great resources available to us for encouraging and managing online reviews, especially if you are a business with high customer traffic or turn-over.

Social Media Company Pages

Graphic Memory effectively sets up and posts to our clients Facebook, Twitter, LinkedIn and, when applicable, Instagram company accounts. We offer varying post frequency packages tailored to your form of business.  Some need to post more often and more creatively than others.

Social Media Marketing

Facebook (and Internet-wide) re-targeting ad management, LinkedIn B2B creative marketing and more.  Our marketing plans are designed to focus on the most important aspects of what your business requires to get the most out of it.

Advanced Internet Marketing

Graphic Memory also has the resources for advanced Internet marketing through local television, newspaper and Internet media outlets. Talk to us for more details.