The Internet's B2B Platform
LinkedIn is the 17th most visited website on the planet. Used primarily as an effective job posting/hiring site, it has also become an effective B2B connections and marketing platform. Graphic Memory also offers assistance with setting up and managing a number of effective B2B marketing tools using LinkedIn as follows:
Detailed Information on LinkedIn Marketing Solutions
Creating A Strong LinkedIn Profile
It all starts with creating an account and completing the personal business profile for each member of your company or sales force team. Graphic Memory performs a review of your company's staff status for existing accounts and guidance on implementing new and complete profiles.
Making Connections - LinkedIn Search
LinkedIn's search tool allows you to search and filter the 500 million+ member prospects you would like to connect and communicate with through various effective social media methods. When performed correctly and with a bit of patience – the results are substantial.
Search by person's name, company, or position within a specific region and make requests for connections with them. These requests are typically agreed to by the requestee if they see there is a vertical or related business connection. You'll also be surprised at how quickly you can build hundreds of connections in a short period of time.
LinkedIn offers a basic free connection platform but is limited in some tools listed below to make this marketing aspect more productive.
LinkedIn offers a basic free connection platform however, it is limited in some tools that LinkedIn charges on a subscription basis listed below that make this aspect of marketing more productive.
LinkedIn Sales Navigator
An annual subscription- based sales contact and lead management tool. Basically provides advanced connection tools between a salesperson and their ideal prospects based on title and other search criteria.
Benefits of Sales Navigator subscription over Free Connections:
- InMail: Allows for direct messaging to the contact;
- More search filters: You get an additional eight filters;
- More saved searches: Very handy if you have a set of searches performed repeatedly;
- More search results: You can see two hundred, four hundred or more;
- Unlimited profile search: You will not need to worry about hitting LinkedIn’s arbitrary Commercial Search Limit;
- Introductions: You can send a message to someone you would like to meet through a mutual LinkedIn connection;
- Who’s Viewed Your Profile visibility: You get more visibility into who has viewed your profile;
- Automated lead recommendations and real time news insights on leads.
LinkedIn Sales Navigator Overview | G2 LinkedIn Sales Navigator Reviews | Sales Navigator 2019 Training
