Website Content is Still King
Top 5 Tips for Great Website Content: Don’t just say what you do, say how and why you are different as well; Avoid excessive marketing jargon (ie: We provide solutions! We’re the greatest!); Know your audience. Write for the customer you hope to find; Include natural keywords where appropriate without sounding spammy; Build trust and … Continue reading "Website Content is Still King"
Organic versus Paid Search Results
Organic versus Paid Search - How Do you Choose? Organic search results come from the algorithm used by the major search engines, whereas paid results are links that come from money spent to place them on the results page. With organic searches, you rely upon SEO (Search Engine Optimization) to guide the user to your product … Continue reading "Organic versus Paid Search Results"
Our Strong Support for the Walk to End Alzheimer’s
What is The Walk to End Alzheimer's? The Alzheimer's Association's Walk to End Alzheimer's is the world’s largest event to raise awareness and funds for Alzheimer’s care, support and research. Held annually in more than 600 communities nationwide, this inspiring event calls on participants of all ages and abilities to reclaim the future for millions. … Continue reading "Our Strong Support for the Walk to End Alzheimer’s"
Online Branding – Does Your Business Have a Personality?
With a world of information at the fingertips of nearly every consumer, businesses are being more thoroughly vetted than ever before. Especially when it comes to spending a decent chunk of money on one product or service, people want and are able to learn just about as much as there is to know about the … Continue reading "Online Branding – Does Your Business Have a Personality?"
Google Panda 4.0 Changes to Search Rankings
If you’re a Graphic Memory newsletter subscriber, you’re going to be hearing a lot about Google Panda 4.0 updates and the extreme importance of original website content. For those who are not familiar with Google Panda, it is simply put, the algorithm used for determine a page’s validity and position in search results. With the … Continue reading "Google Panda 4.0 Changes to Search Rankings"
Online Business Review Sites ~ Be There!
Listings In Business Review Sites are Critical Online business review sites make it easy for internet users to look up business information, compare ratings, and decide whether or not to choose your company without ever leaving home. Because there are so many choices available online, businesses are now marketing to educated consumers. Potential customers … Continue reading "Online Business Review Sites ~ Be There!"
Copyrighted Images – Be Careful Using Them Online
We've had a couple of issues present themselves recently about the use of photographs and/or graphics supplied by our clients for use in their websites and social media posts. Considering the very real and painful experiences we have had in the past about this, I thought it might be a good opportunity to share this … Continue reading "Copyrighted Images – Be Careful Using Them Online"
Facebook Changed Social Media For Businesses
Where does the future of social media take us? It’s virtually impossible to say. Facebook changed social media for businesses. One thing we know for sure though, is that you have to keep up with the ever-changing world of social media. Many business owners are noticing that their organic (unpaid) reach has seriously been declining … Continue reading "Facebook Changed Social Media For Businesses"
WordPress Maintenance and Monitoring Tips
Continual WordPress Maintenance Is Critical I’ve said it before, and I’ll say it again, WordPress is my absolute favorite and most recommended platform for not only blogging but as a framework for full website creation. You simply can’t beat the functionality and features offered. However, it’s very important to remember that building a WordPress site … Continue reading "WordPress Maintenance and Monitoring Tips"